The idea of »TellerStory« originates from the conversion of the term »storyteller«. The storytelling, which has been stressed in the communications industry, has arrived in the cooling rack of discounters. Without history, there will soon be no pound of curd cheese on the market. No matter how far fetched the story may be. Do the normal consumers like this? This confuses me and it annoys me. Perhaps also because I ask myself: what comes next? What will us communication people dish up next? »Free from …«-storytelling? Sober facts instead of pseudo-authenticity? In my brand Bullerbü communicates genuinely, who can, and cheap, who likes. And the Golden M comes back on a red ground. So I can distinguish quickly between good and cheap, when I once again run through the supermarket without smart glasses with shopping app.