Mythos SL

A myth turns 60. And a new generation of the series »joins« the market. The perfect opportunity to use the brand’s history to conquer media. Mercedes-Benz Classic opens the treasure chest and allows international journalists to test the cars between Marbella and Ronda in Spain. The unique: the whole range of the series is available to test and drive. Starting with the legendary 300 SL »Gullwing« to the state of the art model today. The special: a safety-car and a rally-version are available as a taxi service on the racetrack. The singular: The journalists get to experience the »no.2«, the oldest still existing pre-series model. We created the concept and accompanied the realization.

client

Daimler AG | Mercedes-Benz Classic

 

project

press driving event

 

fields of communication

public relations, 3d communication, corporate design

 

year

2012

Kunde

Daimler AG | Mercedes-Benz Classic

Projekt

press driving event

fileds of communication

public relations, 3d communication, corporate design

year

2012