Mercedes-Benz interactive guides

The thick books lying in the glove compartment that say »users manual«. Everyone knows them – no one reads them. At best with reluctance and if there is no other way out. We supported CGI Germany and Mercedes-Benz to review the available online versions of the manuals’ content and design. Part of this modernization was the establishment of APP solutions under iOS and Android. The »Mobile Operating Instructions« on your smartphone allows fast and easy access to exactly the information that you really need at any time. In addition to image and text, cinematic explanations of vehicle features are available. From advice in case of breakdown up to the keyword search, you can find detailed information about the vehicles – in your pocket!

client

Daimler AG | Mercedes-Benz Global Services & Parts

 

project

product new concept, user-experience, user interface design

 

fields of communication

product development, corporate design

 

partner

CGI Deutschland Ltd. & Co. KG

 

year

2012

Kunde

Daimler AG | Mercedes-Benz Global Services & Parts

Projekt

Produktneukonzeption, User-Experience & User Interface Design

Kommunikationsfelder

Produktentwicklung, Corporate Design

Partner

CGI Deutschland Ltd. & Co. KG

Jahr

2012