The revelation of sustainability

The design for the booth of DLW Flooring for the BAU 2015 in Munich is based on the pictorial idea of a tree whose natural cycle of growth and decay reflects the principle of sustainability of the presented products. The shell of the stand is reminiscent of a fresh, shimmering foliage at different shade gradations. It consists of sketchbooks bound with linoleum, which can be removed and taken away by the visitors. Thus the shell thins during the exhibition and sets the stands’ interior free – a sustainable approach in the best sense, since the shell of the booth will be further used after the fair.

client

DLW Flooring GmbH

 

project

fair concept

 

fields of communication

3d communication, product campaign

 

partner

SOMAA. Architekten

 

year

2015

 

awards

FAMAB Award 2015 in Gold

Kunde

DLW Flooring GmbH

Projekt

Messekonzept

Kommunikationsfelder

Kommunikation im Raum, Produktkampagne

Partner

SOMAA. Architekten

Jahr

2015

Awards

FAMAB Award 2015 in Gold