Back to the future – world premiere after 75 years

Round about 75 years after its original completion in 1938, the car returns back on the streets. A unique and advanced piece of automotive engineering. Once developed with the potential to take part in the endurance race Berlin-Rome, then used by Dunlop for high speed tyre testing, just to disappear traceless afterwards for a long time, the car now shines again after a reconstruction and restauration in its old glory.
On behalf of Mercedes-Benz Classic we were responsible for the concept and the execution of the World Premiere and for the development of accompanying communicative measures.

client

Daimler AG | Mercedes-Benz Classic

 

project

press driving event

 

fields of communication

public relations, 3d communication, corporate design

 

year

2014

 

pictures

Friedemann Bayer

Kunde

Daimler AG | Mercedes-Benz Classic

Projekt

Pressefahrveranstaltung

Kommunikationsfelder

Public Relations, Kommunikation im Raum, Corporate Design

Jahr

2014

Fotos

Friedemann Bayer