#8 The empty shell of individuality
The reason to write this story has been a quotation from Róisín Murphy. The former singer of the British-Irish duo “Moloko” said: We are so focused on being different that we don’t see what binds us any more.
Does the pursuit of individuality really lead to individuality? Or doesn’t it all too often lead us to become part of a new, different peer group, another mass? So that we uniform ourselves again while searching for individuality?
That’s why we like to go in search of authenticity and meaning. We consider this to be more target-oriented, connecting and profitable. In the long run.