RoadSense – a traffic education scheme

Statistically, every 26 minutes a teenager between 15 and 17 years old is involved in a traffic accident. Almost half of those who don’t survive the disaster are passengers. RoadSense is a traffic education scheme aimed at exactly this target group. In order to make them understand what might happen. Within half a day the participants’ horizon of experience will be trained in theory and practice, their knowledge increased and they are invited to an active riding. We are glad to support Mercedes-Benz in implementing the event as a roadshow all over Germany.

client

Daimler AG | Mercedes-Benz Driving Academy

 

project

event series

 

fields of communication

corporate design, 3d communication, corporate identity, public relations, product development

 

year

since 2012

Kunde

Daimler AG | Mercedes-Benz Driving Academy

Projekt

Veranstaltungsreihe

Kommunikationsfelder

Corporate Design, Kommunikation im Raum, Corporate Identity, Public Relations, Produktentwicklung

Jahr

Seit 2012