Back to the Roots – 30 YEARS C-class

In the far south of Italy, within the Salento region, lies one of the world’s most famous automotive test tracks – the Nardò Technical Center.
Between 13 and 21 August 1983, the W 201 series entered the history books here with a memorable record drive. At the wheel of a Mercedes-Benz 190 E 2.3-16 virtually identical to the later production model, staff from the Mercedes-Benz Test department covered a distance of 50,000 km in 201 hours, 39 minutes and 43 seconds at an average speed
of 247.939 km/h (just over 154 mph). This achievement set three world records and nine class records.
This special event, so very significant to the success of the »Baby Benz«, is something Mercedes-Benz – almost exactly 30 years later – is taking as an opportunity, at this historical venue, to give international journalists some very special insights into the unique history of an entire model series of Mercedes-Benz cars – the C-Class.

client

Daimler AG | Mercedes-Benz Classic

 

project

press driving event

 

fields of communication

public relations, 3d communication , corporate design

 

year

2013

 

pictures

Friedemann Bayer | Harry Steininger & Marco Nagel, Challenge GmbH

client

Daimler AG | Mercedes-Benz Classic

project

press driving event

fileds of communication

Public Relations, Kommunikation im Raum, Corporate Design

year

2013

picture

Friedemann Bayer | Harry Steininger & Marco Nagel, Challenge GmbH