“Ade’s Story” is the first part of a series in which true stories are told by young people from disadvantaged social milieus whose lives have been given a different meaning through sport. These touching episodes reflect the sense and direction the Mercedes-Benz brand is pursuing with its social commitment as part of the Laureus Sport for Good Foundation.
With this documentary narrative format and other measures, we create awareness of the brand’s commitment and enable emotional and real participation, thus triggering a movement. We add a new emotional element and use social commitment to position the brand.
ADE’S STORY WAS AWARDED GOLD AND SILVER IN THE CATEGORIES “BEST IMAGEFILM” AND “FUNDRAISING, NON-PROFIT, CSR” AT THIS YEAR’S CANNES CORPORATE AWARDS.
ADE’S STORY IS AWARDED “WINNER” IN THE CATEGORY “EXCELLENT COMMUNICATION DESIGN – AUDIOVISUAL” OF THE GERMAN DESIGN AWARD 2020.