100 years of triple victory in Lyon

Located near Lyon the French Grand Prix was held 100 years ago. On 04 July 1914, 37 competitors set out on the 37,631km-long circuit near Lyon. At the end of the race Mercedes can achieve a historic triple victory. A »Magical Moment« of the now 120-year motorsport history of Mercedes-Benz. For the anniversary, the team returns to the place of triumph. With many memories of the heroes of that time in their luggage. At a press event the last three surviving Grand Prix cars will again be experienced on well preserved parts of the former racetrack.
We have designed on behalf of Mercedes-Benz Classic this multi-day event for international journalists, organized, backed up the logistics, negotiated with local authorities, created the means of communication and finally accompanied the exciting days on site with the vehicles, guests and experts.

client

Daimler AG | Mercedes-Benz Classic

 

project

press driving event

 

fields of communication

public relations, 3d communication, corporate design

 

year

2014

Kunde

Daimler AG | Mercedes-Benz Classic

Projekt

Pressefahrveranstaltung

Kommunikationsfelder

Public Relations, Kommunikation im Raum, Corporate Design

Jahr

2014